If you’ve been following our analyses of visual distortions in McCain’s ads, the following frames from the latest ad, “Joe the Plumber,” (in the same style as the “Acorn” ad) need no commentary.
Not content with mere negative images of Barack Obama, the Republican Attack Machine stepped up its subliminal attack in the new 30-second TV ad, Dome.
…
…
The ad’s overt narrative is that Obama’s big government tax increases will put the nation in danger. (For an objective analysis of the ad’s misrepresentations, see FactChecker’s discussion, “There He Goes Again“).
…
Washington is represented as a battleship casting its shadow onto the nation:
Frame 77, 5.117 seconds
…
The sinister shadow of the Capitol darkens unsuspecting homes with “painful taxes.”
Frame 202, 13.425 seconds
Frame 229, 15.219 seconds
…
At the helm of this menacing craft is Barack Obama:
Frame 99, 6.579 seconds
…
depicted in transitions to and from the above shot as a skull grinning beside a pinkish-red (pinko?) Capitol::
Frame 83, 5.516 seconds
Frame 141, 9.371 seconds
…
(Notice how if the above 2 shots were photographically negative, the eye sockets would be mostly white, not black. Obama’s face is whitened and the eyes darkened to create the sinister image.)
…
Who is the target of the Skyrocket of Taxes?
Frame 275, 18.277 seconds
…
A sleeping infant wearing a pristine white t-shirt, oblivious to the Skyrocket’s threat.
Frame 317, 21.068 seconds
…
But fear not, a superhero appears miraculously. His eyes, unlike the hollow sockets of the evil Skyrocket commander, beam out blinding light to dispel the shadows and protect sleeping Americans.
Frame 398, 26.452 seconds
…
As the final frames state, “Change is coming.” But will this change be revealed by the light of truth, or concealed by the shadow of subliminal manipulation?
The latest TV ad, Crisis, seems to move away from the recent McCain negative strategy, focusing instead on the ability of McCain/Palin to resolve the economic crisis. Until you look at the press release for the ad, designed to provide the media with unfounded negative generalizations: “With an economy in crisis, the American people cannot afford Barack Obama’s agenda of higher taxes, new bureaucracy and economic isolationism.”